In the wedding industry, relationships are the only true currency. But as any busy pro knows, there is a massive difference between "knowing of" someone and being remembered by them. Psychology calls this the Recency Effect : people remember the most recent information they’ve encountered. If you spend your off-season sitting at home, you are fighting an uphill battle to stay top-of-mind for referrals when booking season hits. However, "networking" has become a loaded word. W